Originally marketed to sell cigarettes to women, the slogan – “you’ve come a long way baby!”
by Phillip Morris, has come to represent the mindset of the modern zeitgeist woman in every aspect of life. This most certainly includes the lady’s game of tennis, where during the height of the women’s liberation movement, players and activist like Billie Jean King, Chris Everett and Martina Navratilova championed the idea of women’s equality in their sport and bringing it on a more equal footing, in terms of coaching, officiating, participation and of course, prize money parity. As a result, the women’s games has seen growth in all areas, including total viewership. Also, the game has witnessed incredible talent in the past four decades that include, Steffi Graf, Monica Seles, Martina Hingis, Justin Henin and Serena Williams – to name just a few. As the game continues to increase in popularity, be sure to check back to discover more female players just waiting to be photographed!
